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Go Raw is the #1 snack food company in the raw category and a brand that has high integrity, but was difficult
to connect with because of a strong focus on information. They needed a fresher, friendlier look with simplified
messaging for consumers at retail. 
The new logo, lifestyle focused communications, and packaging
information architecture all combine to empower shoppers to make quick and informed
purchase decisions, with very little effort.
 

 

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