A family of products, coming together, with one clean voice.
Big Tree Farms was a well liked company but had a family of brands that consumers weren't familiar with which created confusion and drove down awareness of the parent company. What was needed was some serious editing. First, we created a bold new monogram and logotype that drew from their Balinese island heritage and presented an image of approachable strength. Next, by whittling down the individual brands and promoting the parent brand through multiple product offerings and extensions, BTF was finally able to gain awareness as a brand that could stand strong in its own right.